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Michel
Travel Publisher
11.10.2020 (18 days ago)
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How to Improve Travel Marketing for Community Members

Greetings Travel Fans,

I hope you're well at this somewhat difficult time for Travel in the Time of Covid-19.

We're still getting new members on an almost daily basis, since the recent database overhaul, but unfortunately many are little more than 'link-placing, spam accounts'.

Sure a 'real person' takes the effort to push the submit button and maybe copy and paste some basic description from their often hastily put together 'business' website.

However, they are not creating valuable member profile pages in the truest sense of the word, nor give the impression that they intend to be an active member of our travel and tourism association for any length of time.

Half of them don't even bother to confirm their e-mail; if the e-mail was even a valid one in the first place.

Going to Market

This is a problem many 'member websites' encounter and some handle the situation better than others.

Sadly, a lot of valuable time is spent deleting content that has no place on Meta-Travel, if we allow a free-for-all membership.

So we need to strike the right balance between offering a basic Meta-Travel membership for free, while keeping the 'fake accounts' and unwanted spam at bay.

Perhaps we should rethink the whole Meta-Travel Tourism Association membership process; including looking at actions allowed and how often the actions may be performed.

We hope to achieve this through Membership Levels and deleting inactive member accounts.

We need to provide what's best for our travel and tourism associates while giving a good user experience for Meta-Travel visitors.

Let's start from the beginning.

Meta-Travel Tourism Association

Meta-Travel Membership

To get the most out of a Meta-Travel Membership it pays to know what it is you want to achieve within the Meta-Travel Tourism Association.

Standard Member
Standard Member - Create a member profile for free and join a regional group.

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Promotion Level
Promotion Level - Members with a completed profile, including personal profile picture (not logo), a nice cover image, and who are already active in a group may receive a 'Promotion' level for greater community benefits.

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Active Member
Active Member ($18 for 90 days):
Take a look around, see if you like the place and start to visit us more often.

Active (verified) members can add comments, rate content and earn community points.

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Affiliate Member
Affiliate Member ($24 for 180 days):
Settle in, kick your shoes off and make yourself feel at home.

Affiliate Members can claim a listing, exchange Community Points for Meta-Travel Credits and enter private forums.

Travel Critics savour life in hotels and restaurants; the proof is in the pudding.

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Lodging Listing $24 - Affiliate Member
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Add a lodging listing for your property to receive enquiries direct from your page and become a Meta-Travel Affiliate Member in the process.

Owners can add a personal RSS feed and Social Network links to the lodging listing page and discuss any special offers with potential guests in their own dedicated forum.

Associate Member
Associate Member ($29 for 270 days):
Now you're talking; sharing your regular blog posts and travel photography.

Travel writers like to showcase their work and earn extra points for their Meta-Travel contributions.

It's all about crafting the written word; travel scribes live for the thrill of the quill.

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Corporate Member
Corporate Member: ($35 for 360 days):
Tour guides wax lyrical about the places to visit and things to do there.

This is the business end of the deal. Make the most of it and bring your company page to life.

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Business Listing $35 - Corporate Member
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Create a business listing for your company and become a Meta-Travel Corporate Member in the process.

Owners with a business listing on Meta-Travel can add events, embed videos, send out news to their registered fans, make announcements and encourage discussion in their own dedicated forum.

Elite Member
Elite Member ($210 for 420 days):
Fifty cents a day is a small price to pay for premium membership.

Ideal for Travel PRs and influencers who like to promote luxury hotels and tourist destinations.

Public relations is good for business and these folk know how to travel right.

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groups add group: 1 in 720 hours (30 days).
groups broadcast message: 1 in 168 hours (7 days).
listing broadcast message: 1 in 24 hours.
lodging broadcast message: 1 in 24 hours.
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place add place: 1 in 24 hours.
place add review: 3 in 24 hours.
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This is our proposed Membership Levels outline as of 10th October, 2020.

The thinking behind the Elite Member ($210 for 420 days) is to allow one 'free' Lodging Listing per month. We could alter that to ($40 for 420 days) and keep with the pay-per-listing; or implement both variations.

I hope that we have created a worthwhile balance that is both transparent and fair.

We also hope to bring back the points and credit system to reward member contributions.

Travel Blogging on Meta-Travel
Join Us on Meta-Travel
.

Michel

As always, your feedback is appreciated.

Michel 11.10.2020 0 89
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