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The World Food Travel Association (WFTA) promotes food, drink and culinary cultures through travel.
Research shows that 93% of travellers create long-lasting, fond memories based on their experiences with an area’s food and beverage. The distinctive local food and beverage products, culinary history and hospitality are the foundation of an area’s character, and that's what attracts both visitors and locals.
The Mission of the World Food Travel Association (WFTA) is to create economic opportunities where food and beverage meet travel and hospitality. Our learning, recognition, consulting & community opportunities help trade professionals and organizations to leverage food and beverage to create a strong sense of place, thereby increasing visitor arrivals; brand equity; and export demand for an area's food and beverage products.products.